O Futuro da Informação
O Futuro da Informação
@davidsenra
Conversations with the greatest living founders.
”In the beginning we had no money. None. Zero. Really zero.” “I didn't take a salary for four years.” @tobi says at one point, his wife’s father had to cover Shopify’s payroll and they lived out of her childhood bedroom just to keep costs low. Now, with huge seed rounds
If you’re friends with Rick Rubin he’ll come to your house and rearrange your furniture without asking:
I would love for Rick to do this at my house. Full episode here: x.com/davidsenra/sta…
The best advice Rick Rubin gives: Don’t let fear get in the way of your hopes and dreams. "This is my dream but I'm afraid. What are people going to say? My last one was successful, what do I do now? Will I be able to keep going?” “Don't worry about any of that stuff because
Rick Rubin’s House on the Mountain test: Create according to your own taste, not for applause, critics, algorithms, or market demand. “Imagine going to live on a mountaintop by yourself, forever. You build a home that no one will ever visit. Still, you invest the time and
I could talk to Rick all day. Full episode: x.com/davidsenra/sta…
Rick Rubin on why a lot of successful people sabotage themselves: “Success is a funny thing. You think that's the thing that you want, but when you get it it's not like what you think it is.” “All these pressures that come with it no one's ready for.” The 4 most common ways
Rick is awesome. The full conversation has a lot more: x.com/davidsenra/sta…
Rick Rubin’s idea of the ruthless edit: “Sometimes for the sake of the whole work, removing things about it that you really love is part of the process.” “If you think you have 30% too much instead of whittling down that 30% to get to 70%, I would say reduce it [down even
Rick Rubin on how Jay Z works: “Jay is spontaneous. It all happens in his head. He plays the music over and over again. And he sits in the back, and this goes on long enough where you forget he's even there because he's just silent. Then 30 minutes later he’s like: “I got
.@EricJorgenson on why Elon risks everything: "How many entrepreneurs that you know have risked going back to zero and public humiliation once they reach a nine-figure net worth? He's the only one I can name. He was all in before he asked anybody else to put in any money. $200 x.com/elonmusk/statu…
When Shopify stock dropped 80% from all-time highs some employees were left with stock options that were essentially worthless. So @tobi completely rebuilt Shopify’s compensation structure in a way no other company does: letting employees choose how much they want to be paid in
Rick Rubin: “I've always been true to what I feel and it's worked out. The fact that I've stayed true to what feels right to me, and luckily by the grace of God it has resonated with other people, allows me to continue doing it. But I suppose if that didn't happen I would just x.com/davidsenra/sta…
Rick Rubin on what makes Eminem great: “He's might be the most obsessive artist I've ever worked with” “His entire life is centered around writing words. He's totally preoccupied with that. He always has a notebook. He's always making notes. He writes tiny letters. At one x.com/davidsenra/sta…
Rick Rubin avoids regret and self-criticism by looking at everything he makes like an entry in a diary: Q: Do you have an engine of constant dissatisfaction and self criticism that you could have done better? A: No. I’m pleased with the work that we did. Excited to keep x.com/davidsenra/sta…
Rick Rubin on being addicted to the miracle of creation: “I like the moment of revelation. So we're working on something and it's just okay. It's boring. I'd rather not be there. That's how it feels. But then something happens and it's like magic. Something appears. It's x.com/davidsenra/sta…
Rick Rubin on how Eminem and Jay Z work: “Eminem is really studious in the way that he works. He'll record take after take after take and try different things. Jay Z is much more spontaneous. It all happens in his head and then he'll get up and say it once or twice and x.com/davidsenra/sta…
I asked Rick Rubin if you have to be obsessed to be great: Rick Rubin: “That's not the only way to do it. Work ethic is always a part of it, but for some people work ethic is the reason they are who they are. And there are other people who are just incredibly talented and have x.com/davidsenra/sta…
Rick Rubin is a lazy workaholic. He explains what that means: “I'm a lazy workaholic. I have to force myself to do it. My demeanor would be to do nothing. I love the beautiful thing and it takes a lot of work to get to the beautiful thing. I like to get to the point where x.com/davidsenra/sta…
Rick Rubin’s map to find your life’s work: “What will you do no matter what?” “What won’t you stop doing regardless?” x.com/davidsenra/sta…
Rick Rubin. Out now. May 24, 2026. Available everywhere you get podcasts.
@RickRubin @tetranow Full episode: x.com/davidsenra/sta…
Rick Rubin describes his daily struggle: “There is a part of me that doesn't want to show up for anything and I have to overcome that every day.” “I'm lazy. It's a real part of it. I'm telling you an honest piece of this which is every day it's not like "Let's go!” Every day x.com/davidsenra/sta…
Rick Rubin has a fanatical devotion to finding the best version of whatever he's interested in: "I think of myself as a researcher of anything that I'm interested in. I'll go forever going deeper and deeper and deeper into a topic. Read opposing opinions. Go deeper and deeper x.com/davidsenra/sta…
My conversation with @RickRubin 0:00 Less Is More But Harder 2:00 Def Jam From The Dorm Room 4:00 Capturing Club Energy On Record 6:00 Going Deep On Influences 12:30 Why Reduced By Rick Rubin 14:00 Beatles Structure Meets Rap 16:00 The Ruthless Edit 19:30 Eminem: The Most
.@EricJorgenson on why Elon deliberately tries to break things: "Failure is essentially irrelevant unless it's catastrophic." "He pushes these things to the breaking point. Pushes the materials, pushes the designs." "He wants to reach the point where he knows for sure that x.com/elonmusk/statu…
This conversation with @RickRubin is special. Here's a 2 minute preview that I’ve watched 15 times. The episode will be out tomorrow:
Full episode is available right now: x.com/davidsenra/sta…
Marc Andreessen (@pmarca) on why Starlink may be the most misunderstood success story in tech right now: “Elon’s not the first guy who said we’re going to do satellite-based internet access. There was Bill Gates, Craig McCaw. Complete catastrophe, total bankruptcy, complete
.@EricJorgenson on why Elon calls engineering magic: "He's been thinking about these problems since he was in college. As a kid, he was very influenced by sci-fi and thinking about things that are possible. He talks about engineering as magic. 'If you build something that x.com/elonmusk/statu…
Jimmy Iovine believes AI is going to make music better: "AI is not going to thwart great people. There will always be the next Billie Eilish. There will always be the next Kendrick Lamar. There will always be the next great talent. But there’s also going to be a lot of
I asked Strauss Zelnick (the CEO of the company that owns GTA) if GTA VI will keep getting pushed back. He confirmed the release date: “You're sitting on the most valuable media property in the world and everybody online is asking "When's GTA VI coming out? Is the answer to x.com/unusual_whales…
Jimmy Iovine says AI is going to make music better: "AI is not going to thwart great people. There will always be the next Billie Eilish. There will always be the next Kendrick Lamar. There will always be the next great talent. But there’s also going to be a lot of bullshit.
Take-Two Interactive CEO Strauss Zelnick on why he refuses to call his company a family: "I never say the word that executives use: 'We're a big family here.' We're not a big family here. This is an enterprise. My family's at home. We don't have all the angst around being a x.com/davidsenra/sta…
Marc Andreessen (@pmarca) on what it’s like to work at SpaceX: “It’s like being dropped into a zone of shocking competence.” “Everybody is ultra competent, and the reason everybody’s ultra competent is because if they’re not, Elon sniffs it out and fires them. He knows, ‘cause x.com/elonmusk/statu…
The first thing you have to do before anything else: you have to know yourself. Figure out who the hell you are. The second thing: you’ve got to know what you actually want to do. If you know who you are and what you want to do, then just wake up and get after that goal every x.com/alexhormozi/st…
“One of the keys to longevity — the first thing you have to do before anything else — you have to know yourself. Figure out who the hell you are. The second thing: you’ve got to know what you actually want to do. And if you know who you are and what you want to do, then you x.com/alexhormozi/st…
Jimmy Iovine: “AI is going to make music better.” “AI is not going to thwart great people. There will always be the next Billie Eilish. There will always be the next Kendrick Lamar. There will always be the next great talent. But there’s also going to be a lot of bullshit.
Entrepreneurs create far more value for the world than they ever capture for themselves. x.com/CNBC/status/20…
Elon didn’t start SpaceX to build a rocket company: “The original vision for SpaceX was not to start a launch company. Elon’s original goal was to increase NASA’s budget, and he was willing to just burn 100 million dollars on a philanthropic mission to display a greenhouse on x.com/elonmusk/statu…
SpaceX's shocking competence: "Somebody I know once worked for @SpaceX and they were asked what it was like, and he said, "It's like being dropped into a zone of shocking competence." Everybody is ultra competent. And the reason everybody's ultra competent is because if x.com/sawyermerritt/…
What did you learn from Rupert Murdoch? “I was there when Rupert was at risk of losing everything. He had over-leveraged the company. And what I found remarkable was he was cool the whole time. He just wasn't ruffled. He was at risk of losing his whole business and it
.@EricJorgenson on why Steve Jobs and @elonmusk are more similar than people realize: "I think Elon is underrated in his design sense. There's a lot of times when you hear Elon quotes that sound exactly like Steve Jobs would've said. He thinks about it like an algorithm.
"Capitalism created the possibility of the win win win. It used to be a zero sum game where somebody won, somebody else lost. It's a prosperity machine that's creating more, not just for those billionaires, but for everything that they're touching. Somebody like Elon Musk gets
.@tobi says the best founders don’t hire people for well-roundedness. They hire for spikes: He says the most important question in Shopify’s hiring process is simply: “Give us your story.” “We never look at credentials. I'm a high school dropout.” “ What we're looking for is
Take-Two had a chairman under indictment, 6 months of cash, and one unfinished game. Strauss Zelnick took over and immediately cut $40 million in costs: "The first thing we look at is third-party expenses. Every company has deals with third parties. We do a top 10 vendor survey. x.com/davidsenra/sta…
"My way of dealing with mental problems is to make sure you really care about what you're doing and take the pain." — @elonmusk “I think it's so funny that the most productive person on earth does zero meditation or journaling and doesn’t optimize his morning routine. He
Larry Ellison defending @elonmusk to a reporter who said he was an idiot: Reporter: "Elon doesn't know what he's doing. He's going to have to go out for money. I'm really smart. I work for The Wall Street Journal." Larry: "Who are you? He's landing rockets on robot drone rafts
Extreme performance often comes from one brutally clear priority: “The mission of Take-Two is to be the number one entertainment company on Earth. That's a bold idea, but everyone understands it. There are 14,000 people at Take-Two. There's not one person who can't tell you our x.com/davidsenra/sta…
"When filmmakers, industrial designers, software designers, or people in any other creative profession merely cut up and reassemble what has come before, it gives the illusion of creativity, but it is craft without art." — Ed Catmull, co-founder of Pixar Strauss Zelnick on why x.com/davidsenra/sta…
